A blog is defined by Merriam-Webster as written content, posted on a website, that can contain ”online personal reflections, comments…”.
A blog can be about any subject. It can be authored by anyone. Each person that comes to that table, sits down with their own perspective on a subject, bringing their own experience, and writing skills.
It’s the skills and experience that make a blog interesting, informative, and readable.
Most bloggers aim to have their writings interesting, but there are no rules to follow when they write, other than selecting a topic. That in itself can be challenging. Once a topic is selected it’s a good idea to organize dates, times, events, and thoughts in general. This is usually done with an outline.
An outline keeps you, as a blogger. focused. It helps with story development and allows the author to use keywords and phrases without redundancy. Proper keyword usage brings in the readers
How do you know what keywords and phrases to use?
Keywords are the words readers will search on in Google (or other search engines) to find your finished work. 
Regardless of the subject, use a keyword search, to find the right words to use in your content.
Using the right keywords will help with search rankings. For example, using the word BLOG as a keyword may not have the results you desire, as it’s too common a word. Therefore a keyword search is the way to go to discover better ones.
Keywords work much better when they are words your readers will actually search for. Using a keyword research tool a list of suggested keywords and phrases can be found for both topic and content.
How To Be Successful with Keywords and Keyword Phrases
- Try to think like your reader. Stay away from keywords that are too specific or limiting. When writing about lake fishing, for example, use the keyword “rainbow trout” not the keyword phrase “rainbow trout only found on the left side of a cold lake”.
- Do not use identical keywords repeatedly.
- Be descriptive: “fishing for rainbow trout works best when you fish in a cold lake” instead of “fish for rainbows trout in the lake”
- Use familiar terms and brands if possible.
- Include many keywords and keyword phrases about the topic you’re writing about.
- Stay away from unrelated subjects.
- Use synonyms when possible.
Finally do not stuff your blog with focus keywords, besides making the blog redundant and boring, keyword stuffing actually hurts Google rankings. When appropriate use synonyms instead.
If possible, link blogs to your own content on your own website. This establishes authority: i.e. you’ve written about this subject before. This also helps in Google rankings and most importantly helps your readers find more information on the subject.
Google ranks your blog by good content and keywords. Keywords are essential to lead readers to your blog. Good content generates more visitors, more shares, and higher rankings.
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This blog was brought to you by the redundant use of the keyword, keyword 🙂
