A Website represents who you are, what you are and where you’re going. You may have a physical office in a high rise, or on your grandmother’s kitchen table, the real work place of today takes place at the keyboard and what is presented on the internet; the real workplace is your website.
As a business your website is your lifeblood as it represents your identity, your public image and the company philosophy. This is done with a well written, well presented Website: informative with easy navigation having just the right number of pages, colors and images and all digital device friendly.
Have a great design. Themes are very useful to make this happen; they can be a good start to a great ending. The best way to assist your designer is with good communication and a written plan. Great websites take time to capture the look and feel you want to express, have patience.
Be Easy to Navigate; Looks are just part of it. It’s essential that your visitor can find the information you’re giving them. Some websites are so complicated and chock full of information it may take several minutes of reading and clicking links to even figure out what they are offering. Great websites have everything the visitor needs; only a click away.
Include a search bar. It’s always a plus when someone can search quickly.
Be Responsive: Your website needs to be responsive to the device it’s being viewed on. In other words, you must be able to view your site as intended on any device your visitor is using.
Include a Contact Page and all the ways you would like someone to contact you for sales, information, and support.
Have clear and relevant images and maybe some animation. Images add to the story you’re telling; the right image can send the right message. Moreover, a bit of animation can exalt your visitor interest. Your designer must keep in mind the loading times; the designer knows to optimized everything.
Use good integration with other tools you might be using. If you take money by PayPal, use a shopping cart, update your inventory or issued support tickets, everything must work together. And how do you manage all those customer interactions, have a CRM management tool.
Offer a mailing list that complements the business you’re in. A mailing listwill create customer loyalty.
Include Social Media, share your posts automatically on your website to links to your
Be secure, with an installed SSL certificate. This is something your web designer or hosting company can do. Https is the current website security standard between a web server and an Internet browser.
A poor loading speed: Everyone is always it a hurry, there’s a lack of patience. No one wants to wait for information, and a slow loading website is no exception. Test the loading speed of your website (i.e. https://gtmetrix.com). A good rule of thumb, your site shouldn’t take more than 3-4 seconds to load.
Errors or broken links. As with anything else your website should be tested for broken links and verified that the links take your visitor where they should go. You can use https://www.brokenlinkcheck.com to check.
A Chatbot: it’s always nice to be immediately addressed.
Breadcrumbs so your visitor can easily backtrack their steps or jump directly to a place they want to be.
Google analytics and a heatmap so you can see the pages most visitors read and interact with first, last and in-between. They help you understand your users better.
SEO, aka Search Engine Optimization, allows people to easily find your website. A good set of keywords and optimized images and content.
Besides encryption over the web, SSl establishes a trust between you and your customers. When a web owner purchases an SSL security certificate the issuing agent verifies who you are. And then there’s the browser police who will tell a visitor if the site is secure or not secure.
Speaking of browsers, did you know not having an SSL certificate affects your SEO ranking. If you site is ranking not secure, give us a call.
Do you login to your phone, your tablet and computer?
And then there’s individual applications you might use, iTunes, your bank, grocery shopping, you doctor… What do they all have in common? the transfer of information over the internet.
Make this connection more secure by using passwords that matter, passwords that are complicated and not easy to discern. Some pointers on passwords:
And finally, make sure your web hoster scans your site for malware and viruses. Verify there is a recovery process if your website is attacked and brought down.
And it doesn’t hurt to be proactive. Make sure your plugin’s, if using WordPress,
When creating a new website, it is important to include contact information. This information is the first impression your website visitors will have with your company. Therefore, It is important that your contact information is accurate, easy to read and professional.
If you plan to use an email address as a point of contact, create a custom domain email address. What is a custom domain email address; It’s an email address that includes your domain name after the @ sign. When you use domain email, it identifies who you are and the company or organization you are associated with. When you email using a Gmail, Yahoo or Outlook address, the message carries no identity other than the email provider you are using.
A Website is created with an idea and comes alive with color and content. Websites are planned, from the font to footer, navigation, links, and images. The content pulls everything together, followed by search engine optimization. SEO collects website analytics and can be used to determine who visited, from where and when.
You hope all your website visitors enjoy the colors, images, and content that took many hours to create. But alas, not everyone will have the same experience. Some visitors will be visually impaired in one form or another, which may limit their enjoyment of visiting your site.
How then, can you develop a website that is appealing to everyone? Is easy to navigate and considers the physical impairments that some web visitors may have?
We all realize not everyone is blessed with good eyesight. Even with the aid of glasses, contacts, and surgery. With different degrees of eyesight affliction, it may be difficult to consider all of them. Therefore we will consider the most common low vision.
as defined by medicineweb “A visual impairment, not corrected by standard glasses, contact lenses, medicine, or surgery, that interferes with the ability to perform everyday activities.”
The nature of low vision may change the way your website is perceived because of different visual acuities. People with low vision will have a more comfortable time on your website if you consider:
Other visual issues which may affect your website visitors experience;
Keeping the visually impaired in mind, monitor settings and browsers include settings to change the visual presentation so the elements of your website are more usable and enjoyable. Changes can include text size and contrast.
Even with these settings available, it may not be feasible to change settings, therefore there are best practices to follow to assist the visually impaired:
On the internet, you will find hundreds of tips for designing a website for the visually impaired, including plugins for WordPress,
Have a question or comment?
That was a while ago. With the continual evolution of WordPress, this simple blogging platform has become a versatile content management system. Blogging continues to be a big part of the WordPress platform, but WordPress website development and WP mobile applications are taking over the lead.
WordPress is naturally easy to use, flexible and friendly. Its popularity continues to grow, and it does just about anything you would need it to do. With that in mind, look around the Internet, you will find more and more web developers turning to WP as their platform of choice. Websites from the BBC to Variety and everything in between has opted for a WordPress site.
WordPress continues to grow day by day. It’s user-friendly, with the ability to be all that it could be. Each update to the WordPress platform improves its performance. It’s becoming the most popular feature-rich hosting platform around: Sign up today to experience the most versatile web platform available. And check out our free themes too.
Keeping your private information private in the internet age is extremely important. As a website owner, you want your customers to feel confident that the information they provide to you is kept secure. That being the case, the best way to offer your customers this is the addition of an SSL Certificate.
An SSL Certificate also is known as a “Secure Socket Layer” is used to:
Once an SSL Certificate is successfully added to the website the URL will reflect this in the prefix, the Http will become an Https. As a result of this authentication process, the data being sent from the website to the server cannot be intercepted by an improper server.
Probably every website since there has been a significant change by the browser “police” in how a non-secure website connection is treated. As a consequence of this browser “policing”, the current version of Firefox returns a warning if that you are not connected over a secure connection. (HTTPS) in the web site’s URL, in fact, does not have SSL installed.
Different SSL certificates are available, shared and dedicated. A Shared SSL is added to a server and can be used globally on that server to secure any sites. In fact, it is generated for the hostname of the server and may cause a certificate warning message pop up on your site when used as it won’t matching the domain name(s).
A dedicated SSL, on the other hand, is added directly to your website and is not available for other sites to use.
To some this change of URL is acceptable, however, if you have a large following changing your URL in any way will affect the way you conduct business. If the change of URL is unacceptable for your business, you may require a dedicated SSL. In contrast, this will allow you to maintain your websites URL, however, there can be a large cost associated with a dedicated SSL. In addition to the increase in cost for a dedicated SSL, your site may also require a dedicated IP address. these are the most secure choice when dealing with an e-commerce site that requires credit card information be exchanged.
It was developed by a group of developers. They made it free and open sourced. WordPress seems to be in a constant state of change. Each time the program is updated with a new release, things happen. Bugs get fixed. New Features are added, and overall performance is improved. In the meantime, the bad people of the world are busy writing bots and code to break into WordPress sites. Only to be stopped by a new release which fixed a vulnerability – if you didn’t update your WordPress site, well you might be hacked and of course, you’ll be missing out on any nifty new features.
You might think, “gee my site is working great, I’m going to skip the new release”. Think of updating anyway, as WordPress grows in popularity, it has become a popular target for hackers, malicious code writers, data thieves and those who dare to make a name for themselves on the dark web. With this in mind, don’t give them the playground they need, leaving your WordPress site open without the latest updates.
Remember this platform is open source, therefore, anyone can see and use the source code. Subsequently, this can be to your advantage, by creating a new feature or your disadvantage, by creating a new hack. Unfortunately, there seems to be a lot of good hackers out there too, which means security updates are totally necessary as new hacks are routinely discovered. More importantly, it’s not just WordPress that’s exploited, it’s the plugins too.
This means, yes you must, update those plugins too. In fact, this may need to be done daily. Once in a while a plugin and theme will not agree, and something will stop working. This happens if you updated the plugin and not the theme, or the plugin developer wasn’t following safe coding, so back up your site before you do anything.
Backup, plugin’s updates, theme updates, it doesn’t end. And all that time. Check out our WordPress Maintenance package, we take the Worry out of WordPress.
Your domain name is going to be the front door to anyone searching for your products and services on the Web.
The key to any online presence is the domain name. Choosing the right name that meets your company’s overall business and marketing needs typically requires some time and research. Here’s a list of a few things you should consider when choosing your domain name:
The extension you see to the right of the dot (welovecats.com) is just as important to what’s to the left of it (welovecats.com). Learn more about TLDs to help you choose the right one for your business – Verisign powers several reputable extensions like .com and .net:
With more than 15 years of reliability, .com is the foremost trusted domain and where customers want to do business online.
An established domain with a strong legacy, .net validates your online business.
You can engage the world with your .tv domain and let them know it’s your channel, your passions, your stories.
Establish your online presence in a creative and memorable way with a .cc domain name.
Make it easy for others to learn more about you with a .name domain name and create the perfect place for promoting your personal profile, your interest, your links.
Your domain name should be memorable! Try creating your own word by compounding two whole words (YouTube), blending parts of two words together (Microsoft), tweaking a word (Tumblr) or using a phrase (ImLovinIt). Also, remember you don’t have to use your company name as a domain name, try your slogan or product name!
When it comes to choosing a domain name, consider what tone is appropriate and will resonate with your target audience. For instance, will using slang words be advantageous or disadvantageous to your business?
Don’t be afraid to have a longer domain name. In fact, the average domain name is 13 characters long. Descriptive names that are naturally longer in length can be memorable and great for branding. Some businesses even add in location or other words that help to describe their business in their domain names.
Domain names with hyphens can open the possibilities of what is available to you. Though you should take into consideration where you place the hyphen. It is best practice to place them at natural word breaks, as it will make it easier for a user to remember your domain name.
Ex. We-love-cats.com vs. w-elovec-at.com
To avoid infringing on a trademark, double check the database of the U.S. Patent and Trademark Office and do an online search of your proposed name to avoid legal issues in the future.
When registering a domain name that has more than one possible spelling, try to register all variations of the word to help ensure your customers can easily find your business online.
Consider Registering with Other TLD Extensions
Once you determine the domain name you like is available (welovecats.com), consider purchasing the same name but with other top-level domains (welovecats.net, welovecats.cc, etc). Then redirect those extensions to the original domain name to help protect your brand in the future.
Using the tips provided above, brainstorm a list of possible domain names you want to secure for your business. Then check the availability with our register a domain name tool.
Services - About - Window's Pricing - Contact Us - FAQ - Request a Demo - Home - - Acceptable Use - Spam Policy - Terms of Service - Site Map - GDPR Compliance
© Dundee Internet Services Inc, dba Digital Web Leprechauns
All Rights Reserved 1996-2019 Dundee, MI 48131