Business owners need to recognize that shoppers often have different priorities. They’re not necessarily looking for a range of features; instead, they may desire a straightforward, functional online shopping experience. Or they may not, preferring to shop in the store. Nevertheless, the consumer who wants to purchase online seeks assurance of the website’s security, its trustworthiness, and the legitimacy of the company behind it. This need becomes even more pronounced when they’re navigating smaller, niche websites like Mischief-Clothing.com or MyBookStation, rather than shopping with well-known giants like Amazon or Walmart.